I received the Estee Lauder Pure Colour Lipstick in Scarlet Siren recently from Estee Lauder and I love it. There is no doubt about that.
The packaging is Classic Estee Lauder, it feels luxe and sleek. I also love the bottom of the tube and the pop of colour it has. It also helps when you have quite a few lipsticks rolling around your handbag and make sit easy to select lipsticks from a distance.
The colour I have, Scarlet Siren is a cool-toned red. The name doesn’t have much positive connotation for me, but the colour is defintitely ‘Siren’ worthy. It’s a striking shade with a slight gloss. It’s definitely a medium gloss, not close to lipstick and definitely not matte.
Application is simple, the lipstick is creamy and doesn’t tug against my lip at all. For perfect application I would suggest that you use a lip brush to perfect the shape, especially if you have smaller lips. I almost always find that the lipstick is too large and cumbersome for my barely-there lips. (I mean matchstick lips).
The wear is quite good, bearing in mind that you do have to reapply after eating to keep the look perfect. A red lip that fades toward the center is noticeable and more sloppy than striking. The lipstick didn’t dry out my lips even after a full day of wear (score).
Overall Score: I love the creamy texture of this heavily pigmented lipstick that is definitely going to be one of my signature lipsticks.