I met Paula Begoun and boy does she have an opinion!

July 18, 2013

paula's choice south africa

Everyday we’re faced with claims, claims that you need this product, and this ingredient does this, and well, it’s almost like we can’t live without doing something to our skin to save it.

In comes Paula Begoun. After teenage years of suffering through acne AND eczema then went on to work as a Beauty Assistant at a store. She hated that she was told to tell lies. She was literally told to tell woman that a product would do something that it would never do. Back then, there were no labels and no laws that anyone had to abide by. Before the 70s, companies weren’t even required to list ingredients on the back of their bottles. Paula then wrote a book, she decided that it was time to speak to the actual needs of women and end the myths that existed. in 1994 she started her own range of products, but she still claims that even though she has her own range, they will still recommend other brands. It’s not about brands, but about what actually works.

What is incredible is that even today, many of these myths still exist and Paula educated us.

#1 You don’t need an eye cream.

This particularly shocked me. There is apparently no research that substantiates an eye cream.

#2 Never buy product in jars.

This I knew, many of the ingredients in skin care products actualyl degrade when exposed to air. Every single time you open the jar, you expose the product to air and substantially decrease the quality of the product over a period of time.

#3 Most effects of ageing are caused by sun damage.

Experts will quote different percentages, but it is a significant percentage. No matter what anti-ageing products you use, if you don’t combine it with a sunblock, you’re wasting your time.

#4 Scrubs are too harsh.

I love scrubs. Many scrubs are actually too harsh for our skin and irritate it instead of exfoliating. A chemical exfoliator is substantially more effective and less physically harsh on the skin.

#5 Fragrance is bad.

Fragrances are very irritating to skin. Often, we don’t know that our sin is irritated, but the effects of the irritation will show up later. How do we know that fragrance is irritating to skin? Paula related a fantastic story about noticing what happens when you apply a fragranced cream over freshly exfoliated and shaved legs.

#6 Too many facials are actually bad for your skin.

By facials are mean deep exfoliation and microdermabrasion.

#7 Miracle ingredients are a lie.

Apparently there is no single ingredient that can care for skin. Paula explained that skin needs a combination of antioxidants, cell communicating ingredients and skin identical ingredients.

There was so much more, some were hard to swallow, but Paula didn’t hesitate and never held back with her opinion.

Do you agree with these, or are they pills too hard to swallow?

I was also given the Paula’s Choice Skin Balancing Oil-Absorbing Mask and will be reviewing it soon. You can buy Paula’s Choice Cosmetics online at Paulaschoice.co.za

paula's choice south africa

paula's choice south africa

paula's choice south africa

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  • Reply Fatima July 18, 2013 at 10:01 am

    I’m looking for a new skin care range to try out. Where can I buy these products?

  • Reply Prettiful July 18, 2013 at 4:48 pm

    Got some samples of these in a ruby box a while ago, they were amazing! But like all cosmetics, they need to be used over a period of time

    • Reply zaamissbowtie July 19, 2013 at 8:46 am

      Ah yes, so many women don’t realise that cosmetics need a period of time to work. There really are no miracles in skincare πŸ˜‰ (but I’m always hopeful, it’s like a unicorn to me :P)

  • Reply CharlieW July 19, 2013 at 12:13 pm

    I would have loved to hear what she has to say. So many opinions out there. I do agree about scrubs, because my skin hates it. But in the same breath, each person should use what works for them. Can’t wait to hear your thoughts on the mask πŸ™‚ xx

  • Reply anye July 19, 2013 at 12:35 pm

    Go and have a look at her Beautypedia website. Real reviews on products. Saves you from spending tons of money on products that don’t really work.

    • Reply zaamissbowtie July 19, 2013 at 12:36 pm

      I should have mentioned it ! Thanks for reminding me πŸ™‚

  • Reply Cynical November 7, 2013 at 1:15 pm

    I find it ironic that HER products are what she considers “best for us”.

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