It gets a little crazy and when I think about it too much I just give up and use bb cream. Whenever I shop for foundation I go through these steps:
1. What type of coverage do i want?
If you’re looking for sheer coverage you would be more than happy with a bb cream. Those looking for medium coverage have so many options to choose from and drugstore foundation brands have gotten so good with this as well! Don’t forget, if you have a few small imperfections you’d like to cover than maybe a sheer foundation with concealer would work best?
2. What skin type am I?
If you have oily skin, try and get something that is oil free and mattifying. I have dry skin but I love a matte look so I look for that. If you do have dry skin that needs extra moisture, make sure you get one for your skin type, if you don’t like the shine you can always use a powder on top of it. It will also help set your foundation.
3. How much do I want to pay?
There’s something for everyone in all the price brackets, but if you are willing to pay more, please take extra care when choosing a foundation. The financial loss is big because you can’t return a cosmetic product you have opened/used.
On the shopping day(s)
4. Try it out
At many retailers a shop assistant will apply the foundation to half your face and then give you a mirror to look at it. This is not enough. I ALWAYS ask that they apply it on both sides of my face, then take down the name and colour and leave the store. Wear the foundation for the rest of the day and see how you like it. This way you can see whether it makes your face shiny too quickly or oxidises after a while. All foundations react differently on different skins.
If there isn’t an assistant to try the foundation out on you, try it on the inside of your wrist and make sure you blend it in well. Keep tissues in your handbag to clean up after 🙂
Even better: get some samples to take home and try in your own time, that way you won’t be pressed for time and have to worry about SA’s pushing a sale.
5. Shop around
Don’t feel guilty to try on a foundation and not purchasing it. I would hate it if I bought something and it didn’t work. I know that it’s a lot of work, but do it at the beginning of a shopping trip. That way, by the end you might have made a decision.
You’ll notice I’ve said nothing about spf. The spf in foundation is so minimal that I ALWAYS wear a sunscreen underneath my foundation anyways. So it’s completely out of the question for me. A quick tip when it comes to built-in sunscreen – you know that sort of white tinge your face gets if you take photos with flash? That’s caused by sunscreen.